Syracuse University students might not realize it, but some of the logos they see around campus are the work of University College’s marketing department.

The department recently won two awards for its local projects in the 2008 University Continuing Education Association (UCEA) Marketing and Publications Awards competitions.

The marketing department at University College won the highest honors in both Excellence in Visual Identification: Logo implementation and Annual Special Report or Magazine produced by continuing education divisions of colleges and universities, according to a press release from University College.

This is not the first time the department won honors at the UCEA awards. The marketing department has won nine awards in the last three years.

This year, the department received a gold award for Logo Implementation for the Enitiative Project, an SU-sponsored initiative, which supports entrepreneurship education in the community as well as the university. The department created the model and design for the Enitiative and produced marketing materials such as stationary, brochures and business cards.

UC’s marketing department also received a gold award for its work with Stone Canoe, a journal of arts and ideas from upstate New York.

Published yearly in January, Stone Canoe takes contributions of art, poetry and prose by people who have specific ties to the Central New York region and publishes them as a journal. This journal is available in bookstores throughout Central New York and is also available in the University Bookstore.

‘The whole idea (with Stone Canoe) is that we want to take all the ideas and submissions we can from around the Central New York region and put it in one place,’ said Lois Gridley, manager of editing and media services at University College.

Although SU students might not be specifically familiar with the department, they seem pleased to hear the UC marketing department has received credit for its work.

‘I don’t see how it can be a bad thing that one of our departments is winning an award,’ said Matan Cafri, a freshman in The College of Arts and Sciences. ‘It increases morale, and shows that (the department) is doing a good job. …Who wouldn’t be happy bringing home the gold?’

UC’s marketing department will be presented with its awards at the UCEA’s 93rd Annual Conference in New Orleans, which started Wednesday and runs through Saturday.

pwsmithj@syr.edu

Published on March 26, 2008 at 12:00 pm