Media mogul to speak on self-branding
The National Association of Black Journalists at Syracuse University, with support from the Black Communications Society, will host marketing executive Steve Stoute in the Joyce Hergenhan Auditorium at 6 p.m. Wednesday.
Stoute, the author of ‘The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy,’ will discuss his experiences as a music executive and his transition into advertising, according to a press release.
‘Steve Stoute has developed a branding science that is the foundation behind the iconic McDonald’s ‘I’m Lovin It’ campaign, the very successful S. Carter sneaker launch, and the MAC cosmetics campaign featuring Lady Gaga,’ according to the release.
Stoute is also the CEO and founder of branding and marketing firm Translation. He has worked with celebrities such as Mariah Carey, Will Smith, Eminem, U2 and Jay-Z.
Troy James, a sophomore advertising major and special project coordinator and public relations assistant for NABJ, will moderate the event.
James said the organizations have been promoting the event since the beginning of the semester through social media platforms such as Facebook and Twitter.
He said it took about a month to book Stoute. The process slowed down when the organization was denied funding for the event from the Student Association, James said. They then had to reduce the amount of money they asked for and re-request the funding.
James said the organizations are expecting about 200 people to attend the event.
He said students are encouraged to attend the event because it will help them learn how to market themselves in the new digital age.
Christen Westbury, a senior advertising major and president of BCS, said in an email that no matter what industry students are in, it is essential for them to have the tools to set themselves apart from their competitors.
Said Westbury: ‘Students at SU are always encouraged to think beyond the confines of normality; with that said, it is imperative to expose them to someone who has done just that.’
Published on January 30, 2012 at 12:00 pm
Contact Stephanie: snbouvia@syr.edu | @snbouvia
